SPT Labtech, a global leader in the design and development of automated instrumentation and consumables for life science applications, has unveiled new branding that brings together its technologies with those from recent acquisitions into a single entity. The merged portfolio and positioning reflect SPT Labtech’s commitment to harnessing the ingenuity and product development track record of its extended business to help scientists do better research.
The unified brand builds on the company’s 2021 strategic acquisitions of Apricot Designs (“apricot”), a liquid handling instrumentation provider, and BioMicroLab, a specialist in benchtop automation. The milestone also follows the recent appointment of a reinforced leadership team for SPT Labtech, tasked with overseeing and consolidating the entire business’s commercial, sales and product development operations to further the company’s ambitious growth plans.
Under the combined portfolio, the acquired businesses’ technologies will fall under the SPT Labtech brand as dedicated apricot and BioMicroLab product lines. All customers will benefit from the industry-leading support services delivered by SPT Labtech’s team of dedicated field service engineers and field application scientists.
David Newble, CEO, SPT Labtech said, “Our goal is to deliver end-to-end solutions that streamline laboratory workflows. With that in mind, it’s an important step for us to now formally integrate the apricot and BioMicroLab organisations into the SPT Labtech brand, enabling customers to benefit from a more seamless experience and interface with the entire portfolio. Our newly refreshed website, incorporating all ranges, will act as an important touchpoint for customers.”
Joby Jenkins, VP Business Development, SPT Labtech added, “This move reflects how seamlessly our acquired businesses and their talented teams have integrated within the SPT Labtech family. We increasingly benefit from cross-fertilizing ideas and technologies across our expanded portfolio to create novel products that solve customers’ critical workflow challenges. As a result, we anticipate bringing some exciting and genuinely disruptive new products to market in the near and longer term.”
To learn more about how SPT Labtech is transforming how scientists work, visit the website at https://www.sptlabtech.com/